Modern Grotesque Body
Simple Cowboy + Borsen
Creates crisp high-hierarchy contrast beneath Simple Cowboy headlines across menus, websites and labels.
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Inline-chiseled Western frontier slab serif
Simple Cowboy
Simple Cowboy is a wide, authoritative Western slab serif featuring crisp bracketed block feet and fine interior inline bevel lines.
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Get this fontProject & layout blueprintsAt-a-glance maker compatibility
Cutting, print & workflow scorecard.
Sturdy stroke walls and open counters weed cleanly on adhesive vinyl, HTV apparel film, and cut cardstock.
Plotter & output verdictEasy-Weed Vinyl & Print Ready
Recommended minimum scale0.75 in+ cap height
Character set & structureUppercase, Lowercase & Numerals
OpenType & PUA accessStandard Latin, Figures & Punctuation
Best surfaces & mediaWood Porch Signs · Laser Acrylic · Bottle & Jar Labels
Compatible design toolsIllustrator · Affinity · Canva Pro · Cricut & Silhouette
Visual anatomy & craft review
Letterform structure
of Simple Cowboy.
Simple Cowboy is an inline-chiselled Western frontier slab serif: heavy unbracketed slabs, a carved inline running down each stem, exaggerated spur serifs on the diagonal strokes and a high cap height that reads as a routed ranch sign. The inline is the design and it fills when the face is reversed or printed small. It needs roughly 30 mm for the inline and the spur to read, and it is best in one dense ink on timber-grey stock, or a routed cut where the inline becomes a groove.
Frontier · Classic · Chiseled
Two-font hierarchy recipes
Suggested font
pairings.
Tested contrast partners — pairing Simple Cowboy with grounded secondary typography.
Expressive Accent Script
Simple Cowboy + Aureline
Adds a warm human signature touch for 1-to-3-word callouts without competing against structured serif capitals.
Inspect Aureline specimenPractical applications
Project & layout
blueprints.
Concrete hierarchy, scale and production guidance tailored to Simple Cowboy’s stroke geometry.
Ranch identity, routed sign and card
An inline-chiselled slab reads as a routed ranch sign rather than a modern logo. The inline holds at 90 mm on a sign, and one ink prints the sign and the cards in one order.
Hierarchy & layout recipe
Sign 1200 x 400 mm, word 140 mm with 12 mm inline clearance, 25 mm safe edge. Card 85 x 55 mm, word 16 mm, 5 mm margins. Door plate 300 x 80 mm, word 40 mm, 10 mm margins.
Pre-production check
A 300 x 80 mm door plate at 40 mm fills the inline and the mark reads as a solid bar. Raise the plate to 50 mm or keep the inline at 2.5 mm, and check one plate before the run.
Harvest-fair poster, tent sign and prize label
A Western slab reads as a printed frontier bill rather than a modern flyer, which is what an autumn fair wants on a fence. The spurs hold at 100 mm on a poster, and one ink prints the poster and the prize labels in one order.
Hierarchy & layout recipe
Poster A2, word 100 mm with 12 mm inline clearance, details 34 mm, 20 mm margins. Tent sign 600 x 400 mm, word 90 mm, 25 mm margins. Prize label 90 x 60 mm, word 16 mm, 5 mm margins.
Pre-production check
A 90 x 60 mm prize label at 16 mm fills the inline and the word reads as a stain. Raise the label word to 22 mm, and print one label before the batch.
Rodeo poster, arena banner and tote print
A frontier slab reads across an arena at distance where a thin face would vanish. The spurs hold at 150 mm on a poster, and one ink prints the poster and the tote from one separation.
Hierarchy & layout recipe
Poster A2, word 150 mm with 15 mm inline clearance, details 44 mm, 20 mm margins. Arena banner 3000 x 800 mm, word 260 mm, 60 mm safe edge. Tote print 300 x 300 mm, word 70 mm, 25 mm margins.
Pre-production check
Screen printed on a tote at 70 mm the inline bridges and fills after a wash. Use a 2 mm stencil bridge, and wash one sample before the order.
Technical & licence verification
File & listing specifications.
File & glyph specifications
- Style classification
- Slab Serif · Inline-chiseled Western frontier slab serif
- Foundry / creator
- riki.studio
- Language support
- Multilingual character support stated by creator
Confirm included OTF/TTF/WOFF formats, full glyph tables and licence coverage on the live store page before batch production.
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