Neutral Sans Workhorse
Side Hustle + Bareum
Lets Side Hustle own the focal silhouette while handling secondary copy, sizing and subheads cleanly.
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Soft contrast display with curled feet
Side Hustle
Side Hustle is a soft contrast display in charcoal on a warm off-white sheet: mixed case with rounded stems, gently curled lower feet and a slight contrast between thick and thin, set in two lines with a small italic line above and a plain italic line beneath.
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Get this fontProject & layout blueprintsAt-a-glance maker compatibility
Cutting, print & workflow scorecard.
Sturdy stroke walls and open counters weed cleanly on adhesive vinyl, HTV apparel film, and cut cardstock.
Plotter & output verdictEasy-Weed Vinyl & Print Ready
Recommended minimum scale0.75 in+ cap height
Character set & structureMulti-Style (Italic, Bold)
OpenType & PUA accessStandard Latin, Figures & Punctuation
Best surfaces & mediaWedding Suites · Foil Envelopes · Boutique Logos
Compatible design toolsIllustrator · Affinity · Canva Pro · Cricut & Silhouette
Visual anatomy & craft review
Letterform structure
of Side Hustle.
The plate is deliberately plain: two words at a size where the curled feet read, a small line above and a line beneath, all in the same ink. The drawing is a soft display with a slight contrast and rounded stems, and the curl on the lower feet is the detail that keeps it from looking like a rounded grotesque, so the face reads as friendly rather than as neutral. That construction sets a moderate size floor, because the curls close first. The two small lines are product copy set in a companion italic, which is a useful hint that the family has more than one cut. It suits a label, a card and a sign for a small business, and it holds at a range of sizes rather than only at display scale.
Display, soft, contrast, friendly
Two-font hierarchy recipes
Suggested font
pairings.
Tested contrast partners — pairing Side Hustle with grounded secondary typography.
Structured Secondary Voice
Side Hustle + Auretha
Grounds bold display lettering with classic typographic authority on posters, badges and apparel.
Inspect Auretha specimenPractical applications
Project & layout
blueprints.
Concrete hierarchy, scale and production guidance tailored to Side Hustle’s stroke geometry.
Label for a coffee cart
A soft display label reads as a small business, and the curled feet give a short name some character on a small die. The curls give a short name character.
Hierarchy & layout recipe
Print a 55 by 80 mm label: the cart at 13 pt, the drink at 8 pt, and the price at 7 pt. Keep 5 mm inside the die, keep the curls above 0.4 mm and leave 4 mm at the foot for the address.
Pre-production check
Check the 13 pt cart name on a small die, where a curl can fill; keep it above 0.4 mm. Confirm the 7 pt price reads at arm's length and that the label wipes clean.
Card for a small celebration
A friendly display sets a warm card, and the two lines can carry a greeting and a detail without a second face. The two lines carry a card.
Hierarchy & layout recipe
A6 card: the greeting at 26 pt, the details in a 9.5 pt sans, and the date at 8.5 pt. Keep 15 mm margins, print one ink on a cream card and leave 12 mm at the foot for the sender line.
Pre-production check
Check the 26 pt greeting at home-print resolution, where a curl can close; keep it above 0.8 mm. Confirm the 9.5 pt details keep a 4.5:1 contrast and that the card folds flat.
Sign for a market stall
A soft display sign reads as a maker rather than a chain, and the rounded stems hold across a lane of tables. It reads as a maker's sign.
Hierarchy & layout recipe
A3 board: the stall at 70 mm cap height, the prices in a 24 mm sans, and one ink on a white board. Keep 25 mm margins and finish with a matte lacquer.
Pre-production check
Check the board at three metres, where a curled foot can read as a smudge; keep the contrast inside the letter. Confirm the prices read at two metres and that the lacquer dries clear.
Technical & licence verification
File & listing specifications.
File & glyph specifications
- Style classification
- Display · Soft contrast display with curled feet
- Foundry / creator
- Situjuh
- Alternates & swashes
- Stylistic alternates or swashes mentioned
Confirm included OTF/TTF/WOFF formats, full glyph tables and licence coverage on the live store page before batch production.
Closest visual alternatives
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to compare.
Matched across letterform anatomy, stroke behaviour and craft applications.
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Ideas for this font
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Cottem
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Ideas for this font
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Goks
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Ideas for this font
Same independent foundry
