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Original specimen by Universitype

Heavy sign capitals and a smooth script

Price Mart Duo

Price Mart Duo is a sign display pair in rust orange and charcoal on cream: heavy uppercase letters with cut-off corners and a slanted script beneath that fills the same width in a lighter hand.

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Get this fontProject & layout blueprints

At-a-glance maker compatibility

Cutting, print & workflow scorecard.

Weld or Unite overlapping script joins into one continuous vector path before sending to the blade.

Plotter & output verdictWeld Joins Before Cutting
Recommended minimum scale1.10 in+ x-height on vinyl
Character set & structureMatched Font Duo
OpenType & PUA accessStandard Latin, Figures & Punctuation
Best surfaces & mediaWedding Suites · Foil Envelopes · Boutique Logos
Compatible design toolsIllustrator · Affinity · Canva Pro · Cricut & Silhouette

Visual anatomy & craft review

Letterform structure
of Price Mart Duo.

The pair is built for signage: PRICE is set in fat capitals with flat tops and angled cuts, so each letter looks cut from board and stacked on a shop window, while Mart is set in a smooth slanted script whose letters connect and whose final t lifts into a small swash. The two share a colour family but not a shape, which is what makes a sign read as painted by hand rather than typeset: the capitals hold the structure and the script supplies the movement. Drawn four-pointed stars and a small angled label fill the corners, and a script line above names the face as a sign display font, with a fine script banner at the lower left. The duo is made for shopfronts, market stalls and packaging that want a mid-century retail voice, and it needs a wide sign and short words.

A shop-sign capital paired with a neat script

Two-font hierarchy recipes

Suggested font
pairings.

Tested contrast partners — pairing Price Mart Duo with grounded secondary typography.

High-Contrast Display SerifSerif
Original Askinо preview by maikofarazhatta

Price Mart Duo + Askinо

Pairs sculptural editorial warmth with Price Mart Duo's clean modern geometry.

Inspect Askinо specimen
Hand-Lettered Accent VoiceScript
Original Bestie preview by salma studio

Price Mart Duo + Bestie

Introduces organic movement on pull-quotes, signatures and gift tags.

Inspect Bestie specimen

Practical applications

Project & layout
blueprints.

Concrete hierarchy, scale and production guidance tailored to Price Mart Duo’s stroke geometry.

Wedding

Sign for a market-style reception

A sign capital plus a script reads as a painted shop board, which suits a reception built around food stalls instead of a plated dinner.

Hierarchy & layout recipe

Print a 600 by 400 mm board: set the capital line at 96 pt, set the script name at 80 pt beneath with 24 mm of clear ground, and hold 22 mm of border on all four sides of the board.

Pre-production check

Two weights set close can compete; print one board at the final size and check which line reads first from across the room before the set.

Editorial & posters

Opener for a retail feature

The pair gives a retail feature a period voice, and the capitals read as a headline while the script carries a subtitle without a second typeface.

Hierarchy & layout recipe

Print a 230 by 300 mm opener: set the title at 84 pt in the capitals, set the standfirst at 34 pt in the script with 24 mm of clear ground, and hold 22 mm of margin on both sides.

Pre-production check

A heavy capital at eighty-four points can look like a poster; print one opener at the finished size and judge the proportion before the issue.

Editorial & posters

Label set for a small grocer

A sign pair works on small labels because the capitals stay legible at fourteen points, and the script gives each product a hand-written note.

Hierarchy & layout recipe

Print six 60 by 90 mm labels: set each product at 16 pt in the capitals, set the note at 10 pt in the script with 6 mm of clear ground, and hold 5 mm of margin on all four sides.

Pre-production check

Small capitals with cut corners lose their shape at sixteen points; print one of each label on the real stock before the order.

Technical & licence verification

File & listing specifications.

File & glyph specifications

Style classification
Duo · Heavy sign capitals and a smooth script
Foundry / creator
Universitype
Check current files, glyph map & licence details

Confirm included OTF/TTF/WOFF formats, full glyph tables and licence coverage on the live store page before batch production.

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Original preview

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