Mexico Culture

Visual anatomy & craft review

Letterform structure
of Mexico Culture.

The two words are stacked and each letter carries its own pattern: dashes, stitches, dots and small suns are cut inside the strokes, which turns the words into a decorated object rather than a text line. The patterns sit inside the letters rather than around them, so the silhouette stays simple and the word remains legible at a distance, and the ornaments between letters keep the spacing even. Because the detail is fine, the face needs a large size, and the specimen sets it big on a flat purple ground with bunting and flowers that belong to the seasonal setting. The palette is three colours, and the small tracked label above and the ruled caption below are the only neutral elements, which keeps the plate in one voice.

Decorative, ornamented, festive, cultural