
Atletico + Taught
Creates crisp high-hierarchy contrast beneath Atletico headlines across menus, websites and labels.
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Tall narrow athletic blocks with sharp square feet
Atletico sets white condensed capitals over a close monochrome boxing photograph: long upright strokes end in firm square slabs, the E arms and T top run wide against narrow counters and the title stays solid with no inset contour or chipped texture.
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Sturdy stroke walls and open counters weed cleanly on adhesive vinyl, HTV apparel film, and cut cardstock.
Visual anatomy & craft review
The stems compress tall, the feet square off flat, the counters narrow to slots and the crossbars stay wide enough to hold the row together. The plain solid block is the character: nothing interrupts the letter, which is why the sample sets a short title over a busy photograph. Because the title is dense and unornamented, keep 34 pt before the narrow counters hold, and keep practical details off the photograph in a separate clear block. The narrow slot counters are the risk: they close at about 28 pt and the row prints as a solid block, so keep 34 pt and put practical details in a separate clear block rather than over the photograph.
Condensed · Athletic · Square feet
Two-font hierarchy recipes
Tested contrast partners — pairing Atletico with grounded secondary typography.

Atletico + Taught
Creates crisp high-hierarchy contrast beneath Atletico headlines across menus, websites and labels.
Inspect Taught specimen
Atletico + I Heart You
Adds a warm human signature touch for 1-to-3-word callouts without competing against structured serif capitals.
Inspect I Heart You specimenPractical applications
Concrete hierarchy, scale and production guidance tailored to Atletico’s stroke geometry.
The tall blocks suit a club shirt, and the square feet stay solid at 80 mm across a printed chest in one ink. The plain blocks also keep the name readable over a busy image.
Hierarchy & layout recipe
Print a 300 mm chest print: set the name at 80 mm in capitals, keep 18 mm between the letters so the narrow counters stay open, and keep 45 mm of clear shirt beneath for the number.
Pre-production check
A condensed row printed at 50 mm closes its counters; check the film at full size and keep the name at 70 mm or above.
The square slabs read across a hall, and the compressed capitals hold a two-word title at 55 mm on a printed banner. The compressed row also keeps a banner title from spreading wide.
Hierarchy & layout recipe
Print a 1200 by 600 mm banner: set the title at 55 mm, keep 30 mm from the welded edge on every side, and set the date and venue in a 16 mm condensed caps on a plain lower band.
Pre-production check
Details set over the photograph disappear; check the layout and keep the schedule on the plain band. Keep the schedule on the plain band.
The plain slabs give a small label weight, and the solid stems stay crisp at 22 pt on a 55 mm panel in one colour. The solid stems also keep a small label crisp in one colour.
Hierarchy & layout recipe
Print a 55 by 35 mm label: set the name at 22 pt in capitals, keep 5 mm of border so the square feet stay whole, and set the class code in a 6 pt mono beneath with 4 mm of clear ground.
Pre-production check
The short title proves no full numeral set; set the class numbers in a second face if they must stay consistent.
Technical & licence verification
Confirm included OTF/TTF/WOFF formats, full glyph tables and licence coverage on the live store page before batch production.
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