Modern Grotesque Body
The New Elegance + Lemon Milk Pro FTR
Creates crisp high-hierarchy contrast beneath The New Elegance headlines across menus, websites and labels.
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Contrasting title with upright lower row
The New Elegance
The New Elegance is a pair of settings in cream over a portrait: a slanted high-contrast title in mixed case above, and a heavy upright line beneath in the same family, with an italic serif caption under that and a round studio stamp in the upper right.
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Get this fontProject & layout blueprintsAt-a-glance maker compatibility
Cutting, print & workflow scorecard.
Sturdy stroke walls and open counters weed cleanly on adhesive vinyl, HTV apparel film, and cut cardstock.
Plotter & output verdictEasy-Weed Vinyl & Print Ready
Recommended minimum scale0.75 in+ cap height
Character set & structureUppercase, Lowercase & Numerals
OpenType & PUA accessStandard Latin, Figures & Punctuation
Best surfaces & mediaWedding Suites · Foil Envelopes · Boutique Logos
Compatible design toolsIllustrator · Affinity · Canva Pro · Cricut & Silhouette
Visual anatomy & craft review
Letterform structure
of The New Elegance.
The plate sets the two cuts together, which is the right way to show a family sold as serif and sans with italics: the top line leans and the bottom line stands upright, and the weight jump between them is large, so a buyer can judge whether the pairing works as a hierarchy rather than as two separate faces. The slanted line has high contrast and fine joins, and the upright line is heavy with tight counters, which is what makes the pair read as a magazine cover. The italic caption beneath is set in a small serif and the round stamp is a studio mark. Because both cuts are display weight, the face belongs at large sizes on a smooth stock, and the portrait behind it is dark enough in the middle that the cream holds.
Serif, editorial, heavy, contrast
Two-font hierarchy recipes
Suggested font
pairings.
Tested contrast partners — pairing The New Elegance with grounded secondary typography.
Expressive Accent Script
The New Elegance + Aureline
Adds a warm human signature touch for 1-to-3-word callouts without competing against structured serif capitals.
Inspect Aureline specimenPractical applications
Project & layout
blueprints.
Concrete hierarchy, scale and production guidance tailored to The New Elegance’s stroke geometry.
Cover for a fashion issue
A contrasting pair lets a cover set a title and a subject line from one family, which is what keeps a monthly looking consistent.
Hierarchy & layout recipe
Set the title at 95 mm cap height in the slanted cut, the subject in the upright cut at 18 pt, and the issue at 7 pt. Print one ink on a coated stock and keep the title off the face.
Pre-production check
Check the title at 95 mm, where the fine joins can break; keep them above 0.25 mm. Confirm the 18 pt subject reads at newsstand distance and that the two cuts stay distinct.
Identity for a studio
A family with a slanted and an upright cut gives a studio two voices, and the weight jump lets a card carry a name and a service line together.
Hierarchy & layout recipe
Set the mark at 20 pt in the upright cut on a card, 85 mm in the slanted cut on a wall, and 11 pt in a footer. Keep one colour and hold clear space equal to the cap height.
Pre-production check
Check the 11 pt footer, where tight counters can fill on uncoated paper; use the upright cut at that size. Confirm the wall mark reads at eight metres and that the mark reverses cleanly.
Invitation for a modern wedding
A contrasting pair gives an invitation a headline and a detail voice from one family, which keeps a long list of times readable.
Hierarchy & layout recipe
A5 invitation: the names at 26 pt in the slanted cut, the request at 9.5 pt in the upright cut, and the date at 8.5 pt caps. Keep 24 mm margins and letterpress one ink on cotton.
Pre-production check
Check the 26 pt names in letterpress, where a fine join can sink; proof the plate first. Confirm the 9.5 pt request reads at arm's length and that the mixed case stays even.
Technical & licence verification
File & listing specifications.
File & glyph specifications
- Style classification
- Serif · Contrasting title with upright lower row
- Foundry / creator
- Great Studio
Confirm included OTF/TTF/WOFF formats, full glyph tables and licence coverage on the live store page before batch production.
Closest visual alternatives
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to compare.
Matched across letterform anatomy, stroke behaviour and craft applications.
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Ideas for this font
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Ideas for this font
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Same independent foundry
