
Think Swite + Borsen
Creates crisp high-hierarchy contrast beneath Think Swite headlines across menus, websites and labels.
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Display serif with calligraphic curled terminals
Think Swite is a display serif in cream over a warm portrait: tall letters with a strong contrast, thin stems and curled calligraphic terminals that lift off the tops of the T and the h, set as two stacked words with a small caption beneath.
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Crisp hairline serifs shine on stationery, foil stamping, and packaging; add slight offset for small decals.
Visual anatomy & craft review
Two words are stacked and the face is a display serif with handwriting in its details: the stems are fine and the flared strokes are heavier, the serifs taper to points, the T carries an arm that curls back on itself, the h and the k throw thin loops off their ascenders, the S opens with a long curved entry and the final e finishes with a small flourish. Those curls are drawn at hairline weight, so they read as gestures rather than as extra letters, and the word keeps a firm upright structure underneath. The contrast is high but not extreme, which lets the face work on a mid-tone photograph, and the letters are spaced generously so a long word breathes. A small capital line beneath names the style and the studio, and the ground is a blurred warm portrait in gold light. Think Swite is a serif for editorial titles, packaging, invitations and branding, and it needs a wide measure and a printer who can hold a hairline.
Elegant, curled, warm
Two-font hierarchy recipes
Tested contrast partners — pairing Think Swite with grounded secondary typography.

Think Swite + Borsen
Creates crisp high-hierarchy contrast beneath Think Swite headlines across menus, websites and labels.
Inspect Borsen specimen
Think Swite + Little Love
Adds a warm human signature touch for 1-to-3-word callouts without competing against structured serif capitals.
Inspect Little Love specimenPractical applications
Concrete hierarchy, scale and production guidance tailored to Think Swite’s stroke geometry.
A serif with calligraphic curls gives a feature a warm, hand-touched title, and the fine stems sit well against soft photography.
Hierarchy & layout recipe
Print a 240 by 300 mm opener: set the title at 64 pt over two lines, keep 24 mm of clear ground beneath before the standfirst at 11 pt, and hold 20 mm of margin on all four sides.
Pre-production check
Hairline curls over a warm image can disappear; proof one opener at the final size and check the thinnest strokes.
The curls give a short brand name a signature on a narrow label, and the tall letters fill the full height of a slim bottle standing in a row.
Hierarchy & layout recipe
Print a 40 by 75 mm bottle label: set the name at 12 pt on one line, keep 5 mm of clear ground beneath before the volume at 3.5 pt, and hold 3.5 mm of margin on all four sides.
Pre-production check
Curled terminals can overlap a neighbouring letter at small sizes; print one label and check the spacing.
A display serif with soft curls suits a wedding that wants warmth without a script, and the contrast holds on formal card stock.
Hierarchy & layout recipe
Print a 130 by 190 mm card: set the names at 26 pt on one line, keep 20 mm of clear ground beneath before the details at 8 pt, and hold 14 mm of margin on all four sides.
Pre-production check
Fine serifs can break in letterpress; order one proof in the real process before approving the suite.
Technical & licence verification
Confirm included OTF/TTF/WOFF formats, full glyph tables and licence coverage on the live store page before batch production.
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